Our aim is to produce and to promote highly creative and at the same time highly marketable photography. In our view this need not be a contradiction. We have the courage to look at new perspectives of situations of everyday life. Visual communication is universal and since centuries has been repeating itself. The global visual content giants present to the customer an internationalized image "porridge" that lacks more and more of any individuality and "subjective" creativity. Too much market research has suppressed and killed much of the creative impulse and individual perspectives excellent photographers were once requested to add to their photography. As a result the end-consumer gets to see increasingly uniform imagery. Graphic designers, advertising agencies and publishing houses are not comfortable with this lack of variety and individuality and are in search for new inspirational imagery. That is exactly what we want to offer.